For the Swiss cheese industry, this event represents much more than just a “home match”. Holding the competition in Berne means that Swiss soft cheeses and fresh cheeses can finally compete without the long journeys and logistical challenges involved in transporting them abroad. Until now, the complexity of cold chains and the fragility of these products limited their participation. This year, they will be judged under optimal conditions. “By hosting the event in Berne, Switzerland has placed itself at the center of the international cheese world – and offers Swiss soft cheese producers in particular a highly attractive platform,” emphasizes Martin Spahr, CMO of Switzerland Cheese. Alongside the competition – which will bring together almost 5,000 cheeses from 50 countries, judged by 250 international jurors – visitors will be able to stroll between the stalls of the Swiss Fine Food Market (2,000 m² of Swiss specialities), discover the Cheese Festival cheese market, and enjoy a program of concerts and entertainment in and around the new Festhalle.
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