EHL 2026: a new face for hospitality

In Lausanne, theEHL is unveiling the highlights of 2026, and the emerging landscape is crystal clear: the industry is entering a new era. AI agents are no longer mere techno gadgets, but allies capable of relieving teams and refining the experience. The plate becomes a manifesto where sustainability, transparency and innovation meet. Leadership, for its part, is becoming rehumanized, taking on vulnerability as a skill. And then there’s the irresistible rise of immersion: storytelling, sensory sensors, augmented reality… the hotel industry is becoming an architect of emotions. Finally, beyond “net zero”, regenerative hospitality is taking its place: restoring, repairing, giving back.

These are not just trends, but a profound movement. A sector that chooses to reinvent itself rather than follow. A sector that has decided that meaning must come before performance. The augmented human replaces the outdated human, travel becomes a responsible act, and service rediscovers its most precious asset: the ability to touch.