A new start for Niels Rodin

“A page is being turned, and others are about to be written,” announces Niels Rodin with his trademark cheerful voice. This February, the torch for the operational activities of the Niels Rodin© brand was passed to the Green Market teams, who have been working since the end of 2022 to develop and perpetuate what Niels Rodin undertook alone, twenty years ago. Swiss, exotic and rare citrus fruits can still be found on the finest tables in Switzerland and neighbouring France, a quality sourcing label – the Niels Rodin Europe Label – has been created, and the Citrus Farm continues to host workshops, events and tours. This handover will enable Niels Rodin to refocus on the very essence of what has made him so successful: his perpetual quest for knowledge and new flavors in the fabulous world of citrus. Niels Rodin will, of course, remain the brand’s first ambassador, in order to preserve the values that he holds so dear (“inspire, nurture, surprise”).

Niels Rodin est un agrumiculteur de renom, car passionné et talentueu dans le canton de Vaud. Juillet 2021. ©Nicolas Righetti/Lundi13.ch