With an estate worth more than 155 million euros in Cap d’Antibes and a hotel set to open in Saint-Tropez in June 2027, the German group continues to expand in the south of France.
Burberry is transforming the iconic Hôtel Belles Rives into a showcase for its High Summer 2026 collection. This initiative highlights a broader trend: luxury brands’ investment in iconic hotels threatens to homogenize these otherwise unique venues.
