Virtual kitchen

Virtual kitchen

Edouard Amoiel

Edouard Amoiel

16 février 2022

Three young people have launched Food Act, Switzerland's first digital food court. With one of the founders, let's discover a world that brings together real food and virtual technology.

Edmond Marsch has all the hallmarks of a young entrepreneur: motivation, Anglicisms and the cool, uninhibited attitude that goes with them. Perhaps this is what the new wave is all about, looking to the future and taking us into a professional and (inevitably) virtual world.  A multi-talented generation, unashamedly confronting the harsh realities of the marketplace through innovation. At a time when we live in an era full of uncertainty, let’s take a breath of fresh air thanks to this ambitious project led by gifted young people.  

Food Act

Cherry time

Perhaps it was the cherries from his family’s garden that Edmond was selling at the Rivaz market at the age of 4 that gave him a taste for entrepreneurship. Fascinated by the culinary world, he enrolled at theÉcole Hôtelière de Lausanne before landing behind the stove. “To really understand the profession, you still need to have some experience in the kitchen. Even if you don’t want to make a career out of it. With the advent of home-delivered meals, the budding entrepreneur went in search of premises in Lausanne, with a view to creating his “ghost kitchen” concept (a kitchen without a physical space for customers, operating entirely online).

Market research in hand, he embarked on this digital adventure by creating Food Act, in association with Olivia Lamarche-Brunisholz and Marc Lamarche. Their idea? To offer innovative, varied, high-quality culinary universes adapted to delivery. “Our aim is to bring together several gastronomic influences in a singleorder. Why not try the Vietnamese recipe for stir-fried beef with vermicelli, a bowl of Japanese rice with tofu and a soy-marinated soft-boiled egg, or chicken nuggets marinated in a blend of spices, breaded and fried, inspired by Taiwanese markets.

Food Act

Growth

Does traditional catering still have a future for these intrepid young people? Online ordering meets completely different needs than traditional catering. We feed people who don’t want to cook. The restaurant is an experience in itself, and our concept is another “. The small company is currently raising funds and is not experiencing any crisis; with more than 2,000 meals served last January, Food Act is showing monthly growth of 15% since its launch in June 2021. Bonne route…