Smood, the race against time

Smood, the race against time

Edouard Amoiel

Edouard Amoiel

21 janvier 2026

The Smood delivery platform, which operates in around twenty Swiss cities, is planning to cease operations. A consultation phase has been opened with its employees, while the future of over 400 positions is uncertain.

The Geneva-based company SmoodGeneva-based Smood, which operates in around 25 Swiss towns and employs some 400 delivery personnel, has announced a twenty-day consultation phase with its staff to discuss a redundancy plan in the event of imminent closure. According to a company press release, recent financial results do not allow us to envisage a return to profitability, in a highly competitive market dominated by major international players. Against this backdrop, Smood – owned by Migros Genève – says it is considering all options, including shutting down operations if no alternative solution is found. The Syndicom union has called on Migros to assume its social responsibility by drawing up a solid social plan, including significant severance packages, retraining measures and an emergency fund. For the time being, Smood continues to operate “normally”, but remains under pressure, both economically and socially, as discussions with employees continue.