Lausanne in the spotlight

In Lausanne, winter was in full swing and captured hearts. Bô Noël Lausanne enjoyed a record-breaking 11th edition, with more than 450,000 visitors, confirming its status as a not-to-be-missed event for the festive season. Samedis en fête, supported by free public transport, brought the city to life, with crowded streets, lively tables and illuminated shop windows. A natural bond was forged between the shopkeepers in the center of town and the craftspeople in the 60 chalets, in a spirit of shared excitement. The event’s influence has now spread beyond our borders: tourists and locals alike have responded, while the collaboration with Lausanne Tourisme has propelled the event to over two million views on Instagram. As for the decor, the Place Saint-François was transformed with its Ferme du terroir and its Tour de Noël, the illuminated route enchanted the eye, and the Tour Bel Air offered its poetry.