In New York, a loaf of rye bread costs $60

So there are no more limits. In New York, Rye has just opened in the Soho neighborhood, featuring a sourdough rye loaf that sells for $60. It weighs about 1.5 kilograms and can also be purchased as a half loaf for $30 or a quarter loaf for $15. The Austrian Auer family, who founded the bakery, emphasizes the use of organic flour imported from Austria, a lengthy fermentation process, and several hours of resting time after baking.

Waiting line

Sure, we have to pay the people who make the bread, recognize their craftsmanship, and cover the rent for a storefront in SoHo. But in a world teetering on the brink, charging $60 for a loaf is downright ridiculous. Even with the best flour in the world. The price ends up taking center stage, to the point where you forget what you came to buy. And yet, people are lining up. It’s as if, these days, all it takes is an extravagant price tag to turn a loaf of bread into a luxury item.