Brad now invites himself into your home

Brad now comes to its customers. The Geneva-based company, which made a name for itself with its concept of sausages served away from stadiums and ice rinks, is now officially launching a catering business. A logical move: after inviting Genevans to sample its specialities in town, why not take them straight home? With its “Brad@Home” and “Brad@Work” formulas, the team works in private gardens as well as on company sites. The idea is simple: take care of the grilling so that hosts can enjoy their guests. To do this, Brad arrives with his own equipment: grill, fryers, serving equipment and, when appropriate, a beer tapping machine. It’s the perfect way to recreate the brand’s world outside its own walls. A new string to the bow for a concept that continues to develop.