Thomy & Zweifel: mayonnaise with a hint of paprika

Let’s be honest: this kind of announcement doesn’t shake up gastronomy. Yet it’s hard to ignore. Behind this launch are two Swiss icons: Thomy and Zweifel. The two companies have combined their expertise to create a paprika mayonnaise. It’s a simple idea, but one that reflects our times: the boundaries between snack and condiment are becoming blurred. The twist: Zweifel would have shared his recipe to integrate it into a product destined to last on the shelf. Timing is everything. Thomy celebrates its 75th anniversary. The story begins in 1951, in Basel, with the first industrially-produced mayonnaise tube in Europe. Since then, the brand has become firmly rooted in Swiss habits. Each household buys an average of 19 tubes of mayonnaise a year, or one product sold every second. It’s certainly not a culinary revolution. But it is a part of everyday life that is being reinvented. And sometimes that’s enough to make the food news.