SBM arrives in Courchevel

It’s a first: the famous Monegasque group is exporting outside the walls of the Principality of Monaco. This is the first incarnation of its new international brand “Monte-Carlo One – Hotels & Residences”, dedicated to the development of hotel and residential activities. This historic investment for the Group, outside the Principality, illustrates the company’s new international dynamism, and its determination to develop new growth drivers. With the launch of the “Monte-Carlo One – Hotels & Residences” brand, Monte-Carlo Société des Bains de Merbrand, which enjoys a strong reputation and a world-renowned expertise in luxury hotels and gaming, is pursuing its international development strategy, with the aim of establishing itself wherever its customers travel. The aim: to live the Monte-Carlo experience and art of living, in a future collection of establishments showcasing know-how and expertise recognized the world over for more than 160 years.