Moët and Pharrell Williams

Moët & Chandon and Pharrell Williams have teamed up to reimagine the birthday experience through the eyes of those who celebrate with you. The idea of collective joy is at the heart of this collaboration, which aims to create moments that are both universal and deeply personal. To create a personalized and unique design for each anniversary, Moët & Chandon and Pharrell Williams delved into the house’s archives. They discovered that the tie, the bottle’s current emblematic symbol, was a knot in 1889. The launch of Moët & Chandon’s Pharrell collection is accompanied by a global media campaign featuring the famous artist. Through the eyes of those living the moment with you, the story features him and his friends rushing to a birthday party in the heart of Paris. That’s the Pharrell effect…