BROCO Opens Its Doors to Artisans
BROCO doesn’t just want to have people try out great places. This new app from French-speaking Switzerland aims above all to put a face to the products we consume every day. Conceived by Jérémie Cordier, chef at the restaurant Racine in La Tour-de-Peilz, the platform brings together bakers, market gardeners, winemakers, fishermen, farmers, cheesemakers, and butchers around a shared vision: to give the public an insider’s look at their craft. The program features tours, tastings, workshops, and meetups directly at the production sites. It’s a way to better understand the seasons, the craftsmanship, and the work of those who shape our culinary heritage. BROCO also serves as a social network dedicated to local cuisine, where professionals and individuals can share their discoveries and promote regional products. At a time when consumers are seeking greater transparency and authenticity, this initiative provides a timely solution.
