3 million views for Intercontinental
L’InterContinental Geneva is writing a new page in its history on the Internet. Over the past year, the legendary hotel has made a strategic shift, focusing on authenticity and opening its backstage doors to its community. Last year, to mark the 60 ᵉ anniversary of this iconic hotel, a series of videos honored the talents that have brought it to life, strengthening the bond between the establishment and its community. The beginning of this year marks a particularly moving moment: Nicolas Genuardi, the InterContinental Genève’s emblematic Clefs d’Or concierge for forty years, is retiring. To celebrate this exceptional event, a video full of tenderness and emotion was produced by the hotel’s marketing teams, set to the music of Jean-Jacques Goldman. Released on social networks last Friday, the video set off a veritable tidal wave. In less than 48 hours, the video was viewed more than 2.2 million times, a historic figure for the hotel. VIEW
