2025, one million monthly views, thousands of reasons to say thank you
Edouard Amoiel
07 décembre 2025
Would it be in keeping with our values to take stock when 2025 hasn’t even breathed its last? Perhaps not. Some years shake you up so much that they force you to write, even without a goal, without a direction, with the simple desire to let the pen decide the path. And believe me, it always leads somewhere.
A milestone reached
So let’s start with the simplest, most essential part: thank you. Thank you, readers, without whom this whole adventure would be tasteless. You give impetus to our words, relief to our analyses, meaning to this culinary medium. Even when we don’t always see eye to eye, even when feedback differs, it’s precisely this ongoing dialogue that sustains debate, refines ideas and nurtures renewal. Thank you for reading, sharing, clicking and commenting. The capricious gods of algorithms seem to appreciate it; more and more of you are letting yourselves in.
I have no intention of listing the results, as that would be pointless; we know our figures. But one number stands out for us with almost unreal insistence: one million views in November on all our platforms. A milestone we would never have dared imagine in January, and one that you have made possible, tangible, profound, echoing the gastronomic media we shape day after day.
Gratitudes and values
We would also like to express our gratitude to our partners and sponsors. Without them, our daily work would be extremely difficult. The financial aspect is never poetic, but it remains the backbone of any company that wishes to remain free, demanding and fair – an inescapable reality of entrepreneurship.
Our values are not changing. They won’t. Not to seduce, not to suit, not to please. They are our anchor, our line, our compass. To those of you who have been following us for a year, or much longer, please know that we hold this rare relationship dear. Very dear indeed.
And then there are those who are accompanying me on this adventure. You will recognize yourselves. I thank you from the bottom of my heart: without you, this story would be impossible to write, impossible to live.
In continuous motion…
2025 has tested us. Youth, intelligence and the diversity of backgrounds and cultures sometimes move forward with difficulty, bumping up against the realities of everyday life. This year will have been made up of failed attempts, successful attempts, hesitant attempts and brilliant attempts. A continuous movement, sometimes rough, sometimes exhilarating.
In the world of catering, the hustle and bustle never stops. Scrutinized, commented on, shaken, it persists, driven by an inflexible determination to offer modern, sincere hospitality. I have immense admiration for these behind-the-scenes workers. Twice a day, they deliver lunches and dinners with a precision that commands respect, constantly renewing an extraordinary quality. Thank you all so much!
Wonderful Geneva
And meanwhile, Geneva has never been so vibrant. The whole of Switzerland is proving more attractive than ever: towns, villages, countryside, mountains, all seem to be moving forward, creating, reinventing themselves… while remaining firmly rooted. Even our viticulture is following this upward trajectory, and that deserves a chapter of its own. So, yes, thank you. Thank you all for being here, again and again.
The year 2026 is upon us. It will be beautiful, demanding, difficult for sure, but also bright. Let’s not let gloom invade our lives. Whatever happens, we’ll keep rekindling the gastronomic flame to serve you better.
Culinarily yours,
Édouard
