No more PSG for Pernod Ricard

Fans of Olympique de Marseille can once again sip a “Ricard” in peace and quiet on the Vieux-Port in the city of Marseille. The four-year sponsorship agreement with Paris Saint-Germain, the Marseille team’s sworn enemy, announced by both parties last week, has officially fallen through. The agreement involved Pernod Ricard not only an official worldwide partner, but also the club’s sole supplier of champagne and spirits. In Marseille, this news provoked the anger of many OM fans, as Paul Ricard, the brand’s creator in 1932, was a Marseillais and Pernod Ricard’s head office is located in the Bouches-du-Rhône prefecture. On social networks, the hashtag #boycottPernodRicard was shared hundreds of times. “It’s a victory for the people of Ricard over the people of petrodollars”, said subscribers from the city of Marseille on social networks.