It’s always a pleasure to follow an entrepreneurial adventure! Particularly when it continues on its exceptional path of new openings, collaborations and partnerships. Once again, theExperimental Group is in the food (and particularly hotel) news, with the announcement that Christian Louboutin has become a shareholder. Through this personal investment, the designer is asserting his passion for travel, style and hospitality, which has always guided his professional and personal life. “Christian Louboutin’s entrepreneurial spirit matches Experimental Group’s values. His international reputation, multi-disciplinary artistic collaborations, creativity and intuition will be invaluable assets in supporting our development,” confides Olivier Bon, co-founder and partner of l’Experimental Group. The three openings announced for 2025, in Val d’Isère, Rome and Paris, will complete the group’s collection of hotels already established in London, Paris, Ibiza, Biarritz, Verbier, Menorca, Venice and the Cotswolds in England.

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