EHL launches its 2024 study

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EHL launches its 2024 study

Edouard Amoiel

Edouard Amoiel

04 février 2024

EHL announces the publication of a study conducted jointly by two of its professor-researchers, Dr Jean-Philippe Weisskopf and Dr Philippe Masset, revealing the transformative trends that will shape the hospitality industry in 2024.

EHL Hospitality Business School announces the publication of a study jointly conducted by two of its professor-researchers, Dr. Jean-Philippe Weisskopf and Dr. Philippe Masset, revealing the transformative trends that will shape the hotel industry in 2024. Standardizing WhatsApp for customer communications, integrating AI into hotel operations, diving into the healthy trend of mocktails, or changing strategies to properly manage fluctuating real estate prices… 2024 will be rich in novel experiences and solutions to cope with a changing macroeconomic landscape. “This study reflects the dynamic evolution of the hospitality sector and its role in our increasingly digitalized society,” says Dr. Weisskopf. “It’s about striking a balance between technological innovation and our deep need for human relationships and authentic experiences, and how this will translate into this year’s most important developments.” READ

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