Chronic., Geneva’s first boutique

Just a stone’s throw from Cornavin station, rue d’Argand, Chronic. has just inaugurated its first Geneva boutique. But there’s no question of a classic coffee shop here: the place has been designed as a discovery space entirely dedicated to specialty coffees. Visitors to the 60-square-meter space can explore some twenty different coffees, compare their aromatic profiles, try out different extraction methods and benefit from personalized advice. The idea: take the time to understand what you’re drinking, in an approach that’s both educational and sensory. Founded in Geneva in 2017, the brand first made a name for itself in companies, where over 30,000 Chronic. coffees are served every day. With this first physical address, it now intends to make its universe more visible to the general public – while continuing to uphold a simple conviction: freshly roasted specialty coffee, without capsules, and designed to fully reveal its aromas.