Jaya Prosecco

In 2017, Tancredi Pascale, a young Swiss-Italian entrepreneur driven by a passion for Prosecco, acquired his family’s vineyards in the Veneto region. His wish: to breathe new life into the Prosecco appellation, starting with the brand name JAYA Prosecco. JAYA means “victory” in Sanskrit, a victory of the earth, of life and of love, present throughout the creation of this Prosecco. The house’s ambition is to offer an uncompromising Prosecco, entirely hand-grown, made from a single grape variety – the traditional “Glera” – and in tune with the times. From the outset, the company has been committed.., among other things, on transparency in terms of information provided to consumers, thanks to a unique QR code system that enables the production route of each bottle to be traced, from harvesting to final transport.