{"id":27408,"date":"2026-08-01T18:33:20","date_gmt":"2026-08-01T16:33:20","guid":{"rendered":"https:\/\/amoiel.ch\/non-categorise\/burberry-outfits-the-belles-rives-hotel\/"},"modified":"2026-08-01T18:33:20","modified_gmt":"2026-08-01T16:33:20","slug":"burberry-outfits-the-belles-rives-hotel","status":"publish","type":"post","link":"https:\/\/amoiel.ch\/en\/food-news\/burberry-outfits-the-belles-rives-hotel\/","title":{"rendered":"Burberry Outfits the Belles Rives Hotel"},"content":{"rendered":"<p style=\"font-weight: 400;\">This summer, Burberry is taking over the<a href=\"https:\/\/www.bellesrives.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>H\u00f4tel Belles Rives<\/strong><\/a>in Cap d&#8217;Antibes. With beach umbrellas, lounge chairs, a dock, and a beach club, the British fashion house is putting its stamp on one of the Riviera\u2019s most iconic establishments to mark the launch of its High Summer 2026 collection. <\/p>\n<p style=\"font-weight: 400;\">The event is spectacular. It\u2019s also part of an increasingly prominent trend. Dior, Jacquemus, Dolce &#038; Gabbana, Louis Vuitton, Loro Piana, and Burberry: season after season, the major luxury houses are taking over the world\u2019s most coveted beaches, terraces, and hotels, transforming these vacation spots into veritable open-air showrooms.  <\/p>\n<p style=\"font-weight: 400;\">It\u2019s impossible to know the terms of the agreement between Burberry and Belles Rives. But one question bears asking: as we see the same brands setting up shop, summer after summer, in legendary establishments, don\u2019t these partnerships risk compromising the uniqueness of these destinations? For while these collaborations offer the hotels global visibility, they also contribute to a form of standardization of destinations and the high-end customer experience. From Saint-Tropez to Antibes, from Capri to Bodrum, the settings change\u2026 but the brands often remain the same.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burberry is transforming the iconic H\u00f4tel Belles Rives into a showcase for its High Summer 2026 collection. This initiative highlights a broader trend: luxury brands\u2019 investment in iconic hotels threatens to homogenize these otherwise unique venues.   <\/p>\n","protected":false},"author":4,"featured_media":27409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Burberry Outfits the Belles Rives Hotel | Restaurant Antibes | Edouard Amoiel","description":"Burberry is transforming the iconic H\u00f4tel Belles Rives into a showcase for its High Summer 2026 collection. This initiative highlights a broader trend: luxury b"},"_slim_seo_primary_term_category":0,"_slim_seo_primary_term_post_tag":0,"_slim_seo_primary_term_restaurants-par-lieux":0,"_slim_seo_primary_term_style-de-restaurant":0,"footnotes":""},"categories":[351],"tags":[],"restaurants-par-lieux":[612],"style-de-restaurant":[],"class_list":["post-27408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-news","restaurants-par-lieux-antibes"],"acf":[],"_links":{"self":[{"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/posts\/27408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/comments?post=27408"}],"version-history":[{"count":0,"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/posts\/27408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/media\/27409"}],"wp:attachment":[{"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/media?parent=27408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/categories?post=27408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/tags?post=27408"},{"taxonomy":"restaurants-par-lieux","embeddable":true,"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/restaurants-par-lieux?post=27408"},{"taxonomy":"style-de-restaurant","embeddable":true,"href":"https:\/\/amoiel.ch\/en\/wp-json\/wp\/v2\/style-de-restaurant?post=27408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}